BARRY UNIVERSITY • SCHOOL OF HUMAN PERFORMANCE AND LEISURE SCIENCES •
With the arrival of the new NFL football season
comes more great opportunities for Barry University
students. Sport Management students in the School of
Human Performance and Leisure Sciences are sure to
be involved in this year’s NFL season, learning valuable
lessons in their field along the way. Engaging in sport’s
greatest events is becoming common for students in
HPLS programs, and this past season was no exception.
Super Bowl XLVII, held this year at the Louisiana Su-
perdome in NewOrleans, featured the two best teams in
the National Football League, along with global media
coverage, a celebrated halftime show, and week-long fes-
tivities and events. Once again, Barry University Sport
Management students were in the center of the action.
Ten Sport Management majors from Barry University’s
School of Human Performance and Leisure Sciences
attended the week’s events in New Orleans as part of
the NFL volunteers program. The group arrived in
New Orleans on the Tuesday before the game and vol-
unteered Wednesday through Friday at the NFL Fan
experience, the most exciting continuous event sur-
rounding the Super Bowl. The Fan Experience is an
interactive event offering participatory games, displays,
entertainment attractions, kid’s football clinics, free
autograph sessions, and a football memorabilia show.
Saturday, the students worked the Direct TV pre-Super
bowlVIPpartyfor aselectgroupof guestsandcelebrities.
Game Day, the group arrived at the Stadium at
8 am., to get credentialed to enter the stadium.
The group was inside the stadium, ushering fans
into seats and different events during the game.
Tristan Wierbonski, Graduate student in Sport
Management, commented on his experience,
“My experiences at the Direct TV VIP pre-game party
and the Super Bowl were once-in-a-lifetime. I learned
new things every day, such as day-to-day operations
and keeping an event as big as these two running
smoothly. Most importantly, “fans first” was the mot-
to. The whole trip was great since I have never been to
Sport Management Students Volunteer at Super Bowl XLVII
the city of New Orleans or a Super Bowl. There were
so many outstanding experiences and memories, but
I would have to say interacting with the fans and be-
ing inside the Super Bowl were the most memorable.
Super Bowl XLVII was broadcast by CBS to over
200 stations across the United States and distrib-
uted internationally by the NFL to 185 countries
worldwide. The game sold out the New Orleans’
76,468 seat Mercedes-Benz Superdome. Com-
mercial airtime reached an all-time high of nearly 4
million dollars for a single 30 second commercial.
Dr. Gayle Workman commented on the event, “The
students had a great experience. They appreciated
the opportunity to attend the Super Bowl, and also
learned what it takes to facilitate an event of this size.”
Engaging in major sporting events adds a new di-
mension to the Sport Management student’s academ-
ic experience, and with the abundance of sport op-
portunities in South Florida, students in HPLS enjoy
the benefits of a unique sport learning experience.
HPLS Students Outside the Mercedes-Benz Superdom